At a time where many companies tried to cut costs and spending, Big Spruce chose a different path – innovation.
With the help of John Leahy and the immediac team, Big Spruce set out to create an online store which would collect orders to be distributed door-to-door across Nova Scotia.
When the site went live, expectations were tempered. The Whites were pleased with the twelve orders they received on the first day. Though the result was equally encouraging the next day, the Whites and the Big Spruce team entered the weekend with moderate expectations for their new revenue stream. Those expectations were shattered when they checked back late on the weekend, to find an explosion of orders. Hundreds of Nova Scotians had jumped on the chance to have their favorite organic brews delivered straight to their door. From that point, there was no looking back.
