If you’re a business owner, you know how important it is to have a website that not only looks professional but also reaches your customers effectively. That’s where immediac comes in—a Halifax-based web development agency specializing in everything from website design and search engine optimization (SEO) to custom mobile apps and sophisticated backend systems. With 25 years of experience in the game, they’ve proudly created more than 3,800 custom websites and database applications for their clients.
We caught up with the immediac team to talk about the importance of having a strong digital presence. They told us that having an up-to-date website is just as important as fixing a broken sign above your storefront.
“Your website should be no different. You need to keep it up to date to remind people that your lights are still on,” they said. This is especially true now, with businesses shifting their focus towards maintaining a strong digital presence and utilizing e-commerce tools since the beginning of the pandemic. As individuals continue to adopt online shopping for its safety and convenience, this change is expected to stick around in the long run.
But simply having a website isn’t enough—you also need to focus on SEO to ensure potential customers can find your business.
By ranking higher in search results, businesses have a better chance of being seen. For businesses looking to attract local customers, optimizing their Google Business Profile is also crucial for local search results. By doing so, companies can increase their chances of appearing in the local pack in their area. Any time immediac is chatting with new or existing customers about their website traffic, they always emphasize the importance of search engine optimization, keyword landing pages and an up-to-date Google Business Profile.
What sets immediac apart from other agencies in this field is their in-house content management system, immediaCMS. Rather than using a third-party platform like WordPress, immediac uses its own, giving them full control over its features and security.
“We’ve given our clients a user-friendly way to edit and maintain their website with the support of a team of experts at their fingertips,” they said, adding they also offer unlimited training on their CMS and pride themselves on their responsive support desk.
In addition to their expertise and unique services, immediac’s team also highlighted the positive work environment they have created.
“One of our core company values is ‘People come first,'” they said. “We have cultivated a safe space for people to ask questions, reach out for help, and turn to each other for support.”
Last year, immediac was nominated for Digital Nova Scotia’s Talent Champion Award at the 2022 Tech Forward Awards, and this year, the agency was voted one of Atlantic Canada’s Best Places to Work.
“Being nominated for and winning awards has definitely validated our hard work, but what’s truly important to us is the experience employees and co-op students have at our company,” they said. “We’re still chasing excellence, and we always will be!”
Beyond the accolades, what really sets immediac apart is their commitment to excellence and the success stories they’ve helped create through local businesses across the province, like their work with Big Spruce Brewing during the pandemic.
Check out immediac’s website to learn more about their services and see some of their work!