We've had the pleasure of partnering with Cole Harbour Optometry for multiple website redesigns, establishing a strong and collaborative relationship over the years. After a successful revamp in 2019, we were thrilled to be asked to update their site again in 2023. This opportunity allowed us to further modernize the site, incorporating the latest web design trends and technologies to ensure it remains visually appealing, highly functional, and user-friendly.
Through this redesgin we sought to improve user experience, showcase their eyewear inventory, enable online bookings, and reorganize content for better accessibility. The ultimate goal of these improvements was to create a site that not only drives online conversions by attracting and retaining more visitors but also serves as an effective in-store sales tool.
We created a visually stunning and highly functional gallery to showcase their extensive eyewear collection. High-resolution images and advanced filtering options allow users to browse glasses by style, and brand. This modernized gallery not only improves the online browsing experience but also serves as an invaluable tool in-store, empowering staff to use it as a digital catalog and consultation aid.